OEM media may be used to individually recover an image to a device using recovery media provided by the OEM. The OEM recovery media
You cannot capture and deploy a modified OEM image to multiple machines according to Microsoft's licensing agreement. OEM images and source media are not supported by Quest | KACE as they violate Microsoft EULA.
OEM and Retail media and keys are not designed to create standardized images. From https://support.microsoft.com/en-us/kb/828287:
Microsoft does not support the use of Sysprep to create a new image of a system that was originally created by using a custom OEM installation image or by using OEM installation media.