Error attempting to launch a .cmd file in Application Launcher.
The problem is that Desktop Authority is a is a 32 bit application. When launching an application from a 32 bit application, it will only launch another 32 bit application because it is running in the 32 bit space.
Workaround for version 10.0 and earlier:
When executing do not to use the arguments field and instead include what you would have specified for arguments in the target field followed by .x64.