Right click the columns area (either the left side [Profiles] or the right side [Dataset] or add filters for both) and then choose “Filter Data…”. Use the “Filter Data” window to create filters. This window is customizable with many different options for creating Filters. Be sure to save the Filter (use the ‘Save As’ button in the same window).
For more information of creating Filters, please go to the Help menu | Contents | under the Search Tab | type: “Adding a User Defined Filter”. View the “Adding a User Defined Filter” section.