Question:
Why are the shortcuts: Create MartServer Service and Start MartServer Service missing from the Start menu and Mart Server Install Directory?
Answer:
When Mart Server is installed using the alternate Custom Setup options (figure 1); the options to use an existent Web Server files with the Mart Server are implied:

Figure 1. Use an existent web server with the Mart Server (not the Mart Server service)
To correct this, run the Windows: Add Remove programs > Search for the application: erwin Mart Server <version> and double-click on it > Click the Modify button and make the changes in the Install Wizard to the following (figure 2):

Figure 2. Installs shortcuts and programs for the Mart Server service (the default install option).
If the Mart Server application cannot be modified, please uninstall and then reinstall the software using the default options.